Crafting your brand story — Storytelling Techniques for a Better Brand Story

 

Crafting your brand story — Storytelling Techniques for a Better Brand Story

Storytelling is a powerful technique for building relationships. It’s an age-old concept that brings people together and keeps them engaged. It doesn’t matter where in the world you’re based or how much funding your start-up has. Storytelling Techniques for a Better Brand Story , Human-to-human connections are the heart and soul of business. At the end of the day, you’re dealing with people — your company is solving problems, alleviating pain points, and providing delightful customer experiences. Revenue is something that happens as a by-product of a sound business model and a positive customer experience.

What I have learned is that the Story Cycle is a fundamental blueprint for the journeys we all experience and the tales we tell about our travels. Because stories are everywhere in our lives, we have found that business leaders who attend to their brands — like an author writes a book, or a director directs a movie — typically outperform their competition because they understand their own story, appreciate the journeys their customers are on, and connect the two worlds through shared values captured in narrative.

Good stories give big voices to small ventures. That’s why it’s mission-critical that companies take the time up front to fully develop their approaches to storytelling. Storytelling and marketing go hand-in-hand. Just think about it. Whether you’re producing infographics, writing copy for a Facebook ad, or writing a free online guide (like this one), you need to capture your audience’s attention.

On a daily basis, consumers (yourself included) face advertising overload. Marketers are constantly competing for their prospects’ and customers’ attention. More likely than not, your brand will be buried under spam my advertising messages.

Currently, there are mountains of data available, on the internet and elsewhere, that organizations can use to develop credible stories that are infused with insight, relevance, and inspiration. So how can your brand learn to create data-driven stories? Here is a six-point process for brand storytelling that you can use to get started.

⦁ Every story shares some elements of plot — and every story has some sort of hero or protagonist at the center. Below is the “Hero’s Journey,” a well-known chart that marks the common stages of storytelling

⦁ Every brand has a story — that “story” is the sum of the brand’s values, promises and attitudes. While we talk about storytelling as a format for content, there is also a greater narrative outside of the content: the real-world perceptions of who you are and what you stand for. Those values need to remain consistent over time, because they’re what attracted your audience in the first place.

⦁ Bring Out The Emotions- Ads that are able to strike a chord are the ones which viewers love the most. Though you are marketing your products, your commercial shouldn’t be very direct but should instead aim to bring out the viewer’s emotions. These are the sort of ads which motivate people to believe in themselves and their

⦁ Wrap It Up With Style -Finally, the film or ad that you are producing must end with a clear message that makes people think even after it has ended. Storytelling has two objectives — it helps your target audience connect with your brand and makes them see in depth.

Bigboxx Media
Rakesh Sharma - Self employed and freelancer in Graphics Designer and Multimedia Author